As a child, I watched Sesame Street. Big Bird, Bert and Ernie, Cookie Monster, The Count, Snufflelupagss, and Oscar the Grouch were featured daily.
Naturally, I outgrew Sesame Street. Years later, when my son was born, Elmo was all the rage. How did one muppet take over the entire universe? I thought that when we took my son to see the live Elmo show, all my childhood heroes were now playing second fiddle to this red monster, which to me looked like a knock-off Grover.
The Elmo effect is how I think about the find your Why movement. In school, you learn about Who, What, Where, When, Why, and How. Nowadays, Why has been pushed to the front, and the other adverbs barely get a mention. The specialization of Adverbs increases hyperbole, and by not including the other five, you run the risks of making decisions that may be devoid of common sense.
Look, I know that Why is important, and I know that there are plenty of studies that show the value of why, but here are my issues, the value of the other adverbs hasn’t be invalidated using the scientific method. Where is a qualitative or quantitative study dismissing the rest of the adverbs? Explain the sudden stardom of why? It reminds me of the classic band break-up. The creepy manager loves the band but says we don’t want the other bandmates; we desire the one singer.
Why is the singer. Why goes off on a solo tour, wins grammy’s, and hosts SNL. The other five play carnivals and office parties.
Here is an example, The find your why people will say, I want to help___ fill in the blank find peace, joy, and their authentic self. You know what happens if you exclude where, when, and how? You could end up in a foreign country working for a drug lord engage in human trafficking.
It is time to put the band back together. The other muppets were present long before Elmo; the adverbs all used to work in tandem. We need Why back in the band.